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Da Nang promotes local cuisine through KOL

by VNA09 July 2021 Last updated at 11:01 AM

Mi Quang, Quang Nam-style flat rice noodle with pork, shrimps and fresh herbs. (Photo: Shutterstock)
Mi Quang, Quang Nam-style flat rice noodle with pork, shrimps and fresh herbs. (Photo: Shutterstock)

Da Nang City Tourism Promotion Centre, in collaboration with Helen Le, the host of Helen’s Recipes YouTube channel on Vietnamese cuisine, have launched a livestream programme entitled “Mam Mam Da Nang” .

According to Huynh Thi Huong Lan, deputy director of the Da Nang Tourism Promotion Centre, the complicated developments of the COVID-19 pandemic in Vietnam and around the world have made it impossible for tourists to travel and explore the cuisine.

The programme, which aims to introduce to tourists destinations in Da Nang and its cuisine, will be broadcast live at 4-5pm on Saturday (July 10, 17 and 26) on Facebook and TikTok channel Danang Fantasticity and on Fanpage of Helen’s Recipes.

Dishes introduced in the programme are easy to cook and healthy meals. Each livestream event will provide viewers with interesting information about the typical dishes of the city such as banh xeo (Vietnamese pancake filled with shrimp, pork and bean sprouts), fish noodle, mi Quang (Quang Nam-style flat rice noodle with pork, shrimp, and fresh herbs), and other local seafood dishes.

Thus, she said, it is easy for them to select food when they arrive in Da Nang. Many attractive gifts will also be offered to viewers who take part in quizzes during the programme.

“The 'Mam mam Da Nang' livestreams want to remind the audience that cooking is not just about ingredients, recipes but it's also about the love, passion and traditional values of the family to eat delicious meals together and implement the 5K protocol to prevent and fight against COVID-19,” Lan said.

Helen Le, whose real name is Le Ha Huyen, was born in 1984 in Da Nang. She founded Helen’s Recipes YouTube channel in 2011 to introduce Vietnamese food to the world. Her channel has attracted millions of domestic and foreign viewers. She also writes several books on Vietnamese cuisine including “Vietnamese Food with Helen’s recipes” and “Simply Pho”

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