Signing of strategic cooperation agreement between Vietnam Television and Vietnam Airlines

by Hồng Quân06 January 2020 Last updated at 14:00 PM

VTV.vn - The signing ceremony of a strategic cooperation agreement for the period 2020 - 2022 between Vietnam Television and Vietnam airlines was held on January 4, 2020 at the headquarters of Noi Bai Airport Services Joint Stock Company, .

Attending the signing ceremony, on the side of Vietnam Television, there were General Director Tran Binh Minh, Deputy General Director Dinh Dac Vinh and representatives of relevant units; while from Vietnam Airlines, Pham Ngoc Minh, Chairman of the Board of Directors; Duong Tri Thanh, General Director and leading representatives of the Corporation's units were present.

Speaking at the signing ceremony, General Director Tran Binh Minh emphasized that this is the first time the two sides signed a cooperation paper. However, as the two businesses, for many years now, VTV and Vietnam Airlines have coordinated and supported each other in the process of implementing their respective missions.

"The signing ceremony today further strengthens the good relationship between the two sides. In the coming time, the cooperation will be more methodical with clear and concrete planning. Vietnam Television is the largest media outlet in Vietnam, with advantages of mainstream content and having great influence, even on the internet platforms. For its part, Vietnam Airlines is a large enterprise, and it is confirming its No. 1 position in Vietnam in the field of aviation. I am sure this cooperation will bring significant benefits for both parties in the future ", the General Director emphasized.

Vietnam Airlines General Director Duong Tri Thanh highly appreciated the support of VTV during the past time by promoting its image. The signing of cooperation agreement will be the basis to create momentum for further development for both sides.

Duong Tri Thanh also stressed that, despite the advent of new media, but with the strength of being a mainstream outlet, the VTV brand is still of great trust. Vietnam Airlines believes that this cooperation program is a very long strategic step. Through the promotion by VTV, the image of the national air carrier will be portrayed as luxurious, but yet close as the brand identity itself was determined since its inception.

After the signing ceremony, leaders of sides assigned relevant units to continue working, formulating specific and methodical plans, and immediately implementing the signed contents.


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